Some days ago I realized that I need a sales letter. I’ve written some drafts, but I’m still working on it.

I’m scanning up and down the net to find and learn all the marketing tips that could help me in this important task.

Here some things that I’ve learnd:

•  Be friendly, almost as you were writing to your best friend. This doesn’t mean to be only polite and kind or something like that. It helps you to enter in the state of mind that you’re selling something that it is really usefull. You’re proposing a great and honest deal for both. You would never cheat a friend of yours, right?
• Make use of a direct Call to Action. Now that your potential customer is reading your letter, what he has to do? Call a number?  Write you back an email? Tell him exactly what is the next step to take.
• State what you can offer that is better then your competitors
• What the customer get?? Make it clear! What is the benefit, the plus value, the reason he should give you your money. This is to be applied mainly for selling a service, with material things it’s should be already manifest.
• Report some testimonials of other happy customers. You can say in 10 different languages how beautiful, great, and blahblahblah is your product, but it makes a completely other effect to have it said by a third party
• Put an “Hurry up” alert and give a benefit if the customer apply before a specific date.. e.g. “If you buy during this week, you get 25% discount!”
• Last but not least, the form has to be simple, easy to read. The headline tells what you are offering and should be bigger and bolder.

Now that you have these information… let’s go to write the letter!